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When we started building HOOK, one piece of advice kept coming up: import an existing electric bike kit, rebrand it, and focus on distribution. On paper, it sounded efficient. It would have saved time, reduced early R&D pressure, and allowed us to enter the market faster. We chose not to. HOOKDaily was never meant to be an imported shortcut adapted for India. It was conceived from the ground up for Indian roads, Indian riders, and Indian constraints. That distinction is not e

As India’s cities grow denser and fuel prices soar, urban mobility is at a breaking point. Long commutes, rising costs, and unreliable public transport have forced millions to rethink how they move. The question isn’t whether we’ll go electric, it’s how. Should you pick an e-bike or an electric scooter? Both promise low-cost, clean mobility. But when it comes to India’s real roads, from crowded markets to flyovers and potholes, one stands out as the more practical, affordable

Fuel prices across India continue to rise, pinching the pockets of daily commuters and gig workers alike. Whether you're a delivery...