The HOOK story
"We believe mobility is a lifeline, not a luxury."
Across India, over half of all households own a bicycle; yet, millions of riders still struggle with long distances, steep climbs, and relentless traffic.
We saw an opportunity to change that.
HOOK builds smart, accessible e-bike solutions designed for India's real roads and real riders.
From HOOKDaily, our rental retrofit kit for delivery partners and daily commuters, to HOOKUniq, our personal-use model built for lifestyle riders, every product turns an ordinary bicycle into a powerful ride.
Our mission is simple: to make electric mobility affordable, inclusive, and effortless.
Because when movement becomes easier, opportunity follows.
HOOK is electrifying India's journey: one pedal, one rider, one city at a time.
Our Journey
2023
2024
2025
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Identified market gaps: expensive EV solutions, complicated installation, and gig workers facing difficulty delivering on bicycles
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Ideated tool-free, quick-installation e-bike retrofit kit concept to boost analogue bicycles
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Built test bench, began electronics testing
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Received the Nidhi Prayas Grant from the Government
Meet the Team
Priyank Dodhia
Co-Founder & Chief Executive Officer
Industrial & Production engineer with 4+ years in EV business development, operations, and supply chain strategy across 2W & 3W fleets.
Leads end-to-end product lifecycle, vendor management, pilot deployment, and manufacturing efficiency.
Kush Jalan
Co-Founder & Chief Strategy and Finance Officer
3+ years as a strategy consultant (energy and infra) with experience in unit economics modeling and public-private partnerships.
Drives investor relations, GTM strategy, revenue model design, and business scaling.
Chinmay Mulgund
Embedded Firmware Engineer
Driven by curiosity and innovation, Chinmay designs and implements embedded firmware for smarter and more efficient technologies.
A graduate from VIT Chennai, specialising in Electronics and Communication Engineering. His passion lies in devising innovative solutions to everyday problems.
Bhumin Gala
Mechanical Engineer
Driven by precision and innovation, Bhumin designs and analyses mechanical systems with a focus on efficiency, performance, and sustainability.
A graduate from D.J. Sanghvi College of Engineering, specialising in Mechanical Engineering. He excels at solving complex design challenges through simulation and iterative development.