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The HOOK story:

We believe mobility is a lifeline, not a luxury.

​​Across India, over half of all households own a bicycle; yet, millions of riders still struggle with long distances, steep climbs, and relentless traffic.

We saw an opportunity to change that.

HOOK builds smart, accessible e-bike solutions designed for India's real roads and real riders.

From HOOKDaily, our rental retrofit kit for delivery partners and daily commuters, to HOOKUniq, our personal-use model built for lifestyle riders, every product turns an ordinary bicycle into a powerful ride.

Our mission is simple: to make electric mobility affordable, inclusive, and effortless.

Because when movement becomes easier, opportunity follows.

HOOK is electrifying India's journey: one pedal, one rider, one city at a time.

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The Journey:

2023

  • Identified market gaps: expensive EV solutions, complicated installation, and gig workers facing difficulty delivering on bicycles 
  • Ideated tool-free, quick-installation e-bike retrofit kit concept to boost analogue bicycles
  • Built test bench, began electronics testing
  • Received the Nidhi Prayas Grant from the Government

Meet the Team:

Contact us

  • Instagram
  • LinkedIn

+919821845451 / +919820381090

L-11 Shop, Prime Mall, Irla Road, Vile Parle West, Mumbai

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