The HOOK story:
We believe mobility is a lifeline, not a luxury.
Across India, over half of all households own a bicycle; yet, millions of riders still struggle with long distances, steep climbs, and relentless traffic.
We saw an opportunity to change that.
HOOK builds smart, accessible e-bike solutions designed for India's real roads and real riders.
From HOOKDaily, our rental retrofit kit for delivery partners and daily commuters, to HOOKUniq, our personal-use model built for lifestyle riders, every product turns an ordinary bicycle into a powerful ride.
Our mission is simple: to make electric mobility affordable, inclusive, and effortless.
Because when movement becomes easier, opportunity follows.
HOOK is electrifying India's journey: one pedal, one rider, one city at a time.
The Journey:
2023
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Identified market gaps: expensive EV solutions, complicated installation, and gig workers facing difficulty delivering on bicycles
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Ideated tool-free, quick-installation e-bike retrofit kit concept to boost analogue bicycles
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Built test bench, began electronics testing
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Received the Nidhi Prayas Grant from the Government
